I developed a new voice and visual brand for Midol’s social media platforms to reflect the spirit and interests of Millennial women. Bright, chic colors and lively imagery paired with quippy, culturally-relevant copy made this campaign a wild success—and an immense amount of fun to work on. The Midol woman is fearless, unstoppable, modern, savvy, and sassy—there is no way that she is going to let period symptoms slow her down.