Maya Francis
Writer, Editor, and Public Speaker
The Phase Two social launch, inclusive of paid media strategy, began in April 2017, following the launch of the brand's website.

The Tapestry Collection

Tapesty Collection by Hilton debuted on social in January 2017, in time for the hospitality industry's annual ALIS Conference. Though the brand identity had yet to be determined, I was given a two-week turnaround to draft and execute a launch strategy to satisfy immediate client requests for presence on Facebook, Twitter, and Instagram, as well as fan acquisition.

The Phase Two social launch, inclusive of paid media strategy, began in April 2017, following the launch of the brand's website.

The Phase Two social launch, inclusive of paid media strategy, began in April 2017, following the launch of the brand's website.

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